May 7 (GMM) Formula 1 has handed Sky a huge long-term renewal deal despite growing fears in Europe about Apple’s ambitions to dominate future broadcasting rights.
French outlets L’Equipe and Auto Hebdo reported growing concern in recent days after Apple TV openly confirmed it wants to expand beyond the United States following its major entry into Formula 1.
“Starting in the United States, which represents a huge market for us, and building from there, is undoubtedly the best strategy,” Apple executive Eddy Cue said in Miami.
“I hope we can develop in other markets.”
That immediately triggered concern in France, where Canal Plus holds F1 rights until 2029. Auto Hebdo said Apple is now “targeting the international rights to Formula 1”, while L’Equipe described Apple’s growing involvement as “cause for concern” for existing broadcasters.
Apple’s momentum has been boosted by the success of the Brad Pitt F1 movie and strong early US viewing figures after taking rights from ESPN.
But Formula 1 has now moved decisively to reinforce its long-standing partnership with Sky.
F1 and Sky announced a major new agreement extending Sky’s UK and Ireland rights through 2034, while Sky Italia will retain exclusive Italian rights until 2032.
The Sun claims the UK extension alone is worth 1 billion pounds overall, representing a massive increase from the previous deal.
According to reports, Sky fought off growing interest from streaming rivals to secure the renewal.
F1 CEO Stefano Domenicali praised the broadcaster’s role in F1’s recent growth. “Their world-leading approach to live broadcasting, content creation, and behind-the-scenes analysis has made the difference in continuing to grow our sport.”
The Monaco Grand Prix, often called the crown jewel of Formula 1, is one of the most prestigious races in the world and part of the Triple Crown of Motorsport alongside the Indy 500 and 24 Hours of Le Mans. Starting in 2026, the race will move from May to June to better align with the F1 schedule, placing the Canadian Grand Prix earlier in the season. Grand Prix Tours has taken care of all of the details and has arranged an amazing motorsports vacation. Call 949 719 3350 to book your trip or to contact us with any questions.
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