Aug.14 (GMM) Lewis Hamilton’s first half-season in red has been a sporting disappointment – but a commercial success for Ferrari.
The 40-year-old seven-time world champion has clearly underperformed so far in 2025, with only a sprint race win in China to show for his efforts. His recent “useless” remark in Hungary reignited speculation about retirement or contract clauses.
Former F1 supremo Bernie Ecclestone told F1 Destinations: “I’m not sure that taking Lewis was the right decision.
“Lewis is obviously talented, but a little bit political, which is typical for Ferrari and typical for him. But he could come to life again which would be good for him and good for Ferrari.”
On the balance sheet, however, La Gazzetta dello Sport says Hamilton has been “a steal”. In the first half of 2025, Ferrari group net profit rose 9 percent to 837 million euros, with F1 revenues climbing from 313m to 396m – boosted by new partnerships, a 30-40m increase in Liberty Media bonuses from the team’s improved 2024 finish, and what analysts estimate is a 50m annual sponsorship uplift tied directly to Hamilton’s arrival.
Sponsorship valuation specialist StageUp’s president Giovanni Palazzi explained: “The increase in merchandising and the increase in sponsorship revenue can be explained by Hamilton’s appeal, as he’s not just a driver but a living sporting legend.
“His image transcends Formula 1 and speaks to a global audience, bridging sport, fashion, and pop culture. This global charisma, combined with the legend of the Prancing Horse, created an irresistible combination for fans and brands.”
La Gazzetta concludes that Hamilton’s total commercial impact is worth about 70m euros this year – well above his reported 40m salary.
The Monaco Grand Prix, often called the crown jewel of Formula 1, is one of the most prestigious races in the world and part of the Triple Crown of Motorsport alongside the Indy 500 and 24 Hours of Le Mans. Starting in 2026, the race will move from May to June to better align with the F1 schedule, placing the Canadian Grand Prix earlier in the season. Grand Prix Tours has taken care of all of the details and has arranged an amazing motorsports vacation. Call 949 719 3350 to book your trip or to contact us with any questions.
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Join Grand Prix Tours for the 2026 Austrian Grand Prix at the iconic Red Bull Ring; a fan favorite that rarely disappoints. Set in Austria’s stunning Styrian Hills, this scenic circuit is famous for its dramatic elevation changes and thrilling uphill turns. We’ve planned every detail so you can relax and enjoy an unforgettable motorsport getaway.
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Grand Prix Tours delivers the ultimate 2026 Belgian Grand Prix experience on July 19 at the legendary Spa-Francorchamps. Famed for its stunning setting, rich racing history, and iconic corners like Eau Rouge, Spa offers one of Formula 1’s most thrilling weekends, complete with unpredictable weather and nonstop action. With only a one-year contract in place, this could be your last chance to witness F1 at this historic circuit.
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Join Grand Prix Tours in Northern Italy for the unforgettable 2026 Italian Grand Prix at Monza. With over 95 years of racing history, passionate Ferrari fans, and electrifying post-race celebrations, Monza delivers one of the most thrilling weekends in motorsport. Enjoy a seamless experience with accommodations in stunning Como, airport and track transfers, and an exclusive pre-race dinner with a racing celebrity, backed by our 40+ years of expertise at this iconic event.
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