Updated as of Wednesday, Jan 07
Liberty’s F1 sponsorship revolution continues
May 28 (GMM) Formula 1’s approach to sponsorship under the now eight-year reign of American mass media company Liberty Media continues to intensify. When the Bernie Ecclestone era ended in 2017, the former F1 supremo had shied away from consumer tech and entertainment-related partnerships, focusing instead on traditional industries like banking, oil and logistics. In…
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Sergio Perez still open to Formula 1 return
Jun.1 (GMM) Sergio Perez is still keeping the door open for a return to Formula 1. The Mexican’s career looked over at the end of last year as, despite his solid commercial backing, he was dropped for struggling to keep up with Red Bull teammate Max Verstappen. However, 35-year-old Perez’s star has risen again in…
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